About
17 years of blogging in the personal + professional space. (That LiveJournal in 2003 really paid off.)
11 years of professional experience creating content for B2B and B2C brands.
4 years as a full-time freelance marketer where I learned how to translate words into revenue.
Resume
While I could wax poetic on my career, I also know you’re here for the highlights so below:
Experience
Digital Marketing Manager
MeetEdgar
September 2018 to present
Responsible for MeetEdgar’s email marketing, blog and social media
Worked my way from contracted social media manager to Digital Marketing Manager, earning a full-time offer and promotion in the span of 14 months
Created Gated Content program that generated over 250 new email leads in the first 90 days (no paid advertising required)
Spearheaded a special, limited time only content bundle offer that generated 20 new customers in three weeks
Independent Digital Marketing Freelancer
2014-2018
Worked with a variety of companies to create social media strategy, implement ad campaigns and effectively manage digital marketing projects.
Partnered with Only In Your State, an online publishing company to execute a newsletter subscriber Facebook lead ad campaigns across 50 Facebook pages that resulted in an average of $0.15 per lead
Assisted Social Savvy, an digital marketing company, to increase website traffic by 200% in four months through high-quality blog posts
Helped launch the Facebook page for viral vitamin company, SugarBearHair. Increased followers to over 1 million fans in one year
Education
BA In Communication Studies
Pace University, 2006-2010
Skills & Tools
Experience with MailChimp, GetResponse, Sumo, Unbounce, Hubspot, Hootsuite, Buffer, WordPress, SquareSpace, Adobe Suite
Experience managing Facebook, Twitter and LinkedIn ad campaigns